There are three main places where you can sell items which you have created for SL:

SL Exchange charges anywhere between 3% - 5% for each item sold through it’s website and charges for featured listings, where as Onrez charges for featured listings but doesn’t charge any fees for selling the items. If you wish to find out more about these websites click on the links above.

For the remainder of this post, I will discuss selling items in world.

As in RL (real life), finding a location to sell your items within SL is important, and that greatly depends upon what market you are trying to target. For instance if you’re making medieval clothing there isn’t much point in setting up a shop on a sim that’s futuristic and vice versa etc. If you figure out what type of items you are likely to make and who might be interested in them, that’s a good starting point in which to look for a location to sell your items. If you’re in a niche market that’s fairly unique or limited as to who would buy your items, it’s even more important to pick the right location.

It is possible to find a small space for free from which you can sell your items. Some sims have citizen groups and markets where citizens can sell items, either free of charge or at reduced rates. Or you can go to the expense of renting a plot of land or owning land in your own right. Obviously the costs vary as to which solution you choose, potentially from free to quite a few thousand L$ (Linden Dollars).

If you rent a plot of land, or buy your own land then it’s advisable to set keywords for the plot of land, and allow it to be searchable within SL who charge a fee of L$30 per week for advertising it in this manner.

Tip #3: If you rent/own a plot of land set the keywords appropriately to help people find you in a search under places in SL.

Again, it’s good to know your market in order to figure out what keywords are best to use, in order that you get listed higher up in SL’s search facility. For instance using a keyword of clothing or shoes are popular keywords as there are plenty of people in SL that create clothing and shoes, so you need to think of more unique keywords that people may use, that will still be able to find you in a search.

To enter keywords for your plot of land, right-click on the land and select About Land which will bring up an information box, then select the Options tab. Under Land Options tick the box beside Show Place In Search (L$30/week) under and select from the drop down list the most suitable option, in my case Shopping.

Also, you can select a picture for your plot of land, this image will be shown as part of your landmark for your plot.

Tip #4: If you rent/own a plot of land set an image for your landmark, to make it easier for visitors to recognise they have arrived at the right place. This is very useful, if you are in an area where a teleport hub is active, as your landmark will not take people directly to your shop, but to the teleport hub instead.

Under the same Options tab (as above) there is a snapshot picture area, click on it to select a picture you wish to use for your landmark. It is also possible to set where people land as well (like at your front door) by clicking on the set button to set the location of the landmark, and under Teleport Routing selecting Landing Point. (As I’ve already mentioned, this can be overridden by a teleport hub.)